What have you learned from your audience feedback?

I agree that my camera movements were often shaky and slightly jolting, although I can accept some responsibility for this fault, the location I filmed in proved to be quite challenging. For example, pulling a dolly along a country road was very difficult indeed. However, my skills could definitely be improved when it comes to filming.


The focus group I questioned mentioned the clear narrative explored throughout the video. They said it complimented the lyrics of the song 'without being boring'. I asked them to describe what they imagined the narrative to suggest and they described it exactly as I had aimed to portray it. They also commented on the strong use of imagery which reflected the atmosphere of the song throughout the entire video.

Did you gain a clear concept of the music video's narrative on first viewing?

80% of my focus group commented on the clear narrative throughout the music video, however the remaining 20% didn't gain the concept of it on the first viewing and on second viewing began to understand it.

Which music video channel would you be most likely to see this music video on?

Interestingly, 55% of my focus group thought this video would be shown on music channels belonging to MTV, 35% thought it would appear regularly on various chart shows and a small minority said it was more suited to a relaxing channel such as the music channel for magic fm which is known for it's 'easy listening'.

I asked my focus group to post comments on my digipak including both the music advertisement and the album cover...

One of the comments says 'Melissa Hill's brand is shown as soft and feminine through VFX' ...This is exactly what I aimed to do through the use of the rural theme established through both the main product and ancillary tasks. Despite this feminine vision being established through the simple, rural and natural beauty throughout the video, the video effects used on the advert really accentuate this idea.

Another comment stated that the snapshots used throughout the album design were helpful to inform the audience what sort of thing they will find in the music video. This element engages the audience and creates further interest, therefore serving the purpose of a promotional product.

How effective is the combination of your main product and ancillary texts?

 

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The advertisement I created for the digipak of this artist followed various conventions of promotional posters; the central image of 'Melissa Hill' sets the audience's focus and establishes the artist. I challenged the conventional ideas of glamourised women in Rnb videos by using soft colours to accentuate her natural beauty.
I have also used special effects to create a soft atmosphere through having an image of a sunset laying behind the central image which again accentuates the simple, rural theme of the artist. Rnb artists are often known to have used special effects to create bold , harsh and eye- catching images which is a contrast to the calm, goddess-like imaging of this poster.

I included a review from an institution (The Guardian) of which I imagine the target audience of 'Melissa Hill' to value their opinion. I also included the amazon logo which tells the audience they are able to download, this idea is a common convention in regards to modern technology.

I purposely designed the album cover for Melissa Hill to reflect the rural, simplistic theme that is ongoing through the music video. The clear, delicate font is a convention used in order to not take any attention away from the central image of the artist. This convention is seen on the album covers of various female Rnb artists which accentuates the soft goddess branding that Rnb females aim for.

A barcode is commonly found either on the front or back of the album and is a modern convention due to the modern technological way of selling Artist's music today.