Digipaks are a type of packaging of which emphasises the brand of an artist/band. Various different genres of music will explore different themes in order to portray their own unique style.
The main features of a digipak consist of:
- Title of the album/single
- Song list
- Photographs/ graphics
- Inside can include a piece of writing by the artist, a possible list of thank yous'
- There can also be a commentary of each song included. For example, the people involved in creating the song, producers ect.
- Sometimes, the packscan include bonus material such as stickers or special information
Obviously the front cover attracts most attention and sets a first impression...
The layout, font, colour and theme used has to be carefully thought about in order to portray the right brand image. For example the us dark colours on the cover would suggest maybe a heavy metal / rock band. Light, pastel colours would portray a softer, lighter sound to the album.
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