Final Advert

This is the final advertisement ....

I decided to stick with the image of the sunset behind the central picture of the artist, this accentuates the rural theme which is explored throughout the music video. The clarity of the text again reinforces the simplicity within the artist and her music; the text is made up of pieces of information which are conventionally found on promotional music advertisements including release dates, artist's website, where this album can be purchased etc. 

The Guardian is a respectable institution of which people will value their opinion, this is why I included a 'five star rating' on their behalf.

Initial Advert Idea...

Initially, I aimed to use this picture of my artist with a picture of the sunset sitting behind. I fiddled around with the opacity to get a nice balance between the two, however I decided that another picture would work better....

This image is the picture I have used for the album front cover, it is a still from the music video footage and captures the essence of the music video's genre as a whole.

I decided that I would again use this as the focal point for the advert as it should become a memorable image for the audience and one they can identify the artist with.

Annatation of an advert: Corinne Bailey Rae

Corrine Bailey Rae is similar to my artist 'Melissa Hill' in the way that they are both very simplistic both in their branding and their music. Simplicity is a constant theme for my artist due to the rural shots of the music video, the gentle editing used and the branding of the artist throught the digipak- which further accentuates the rural theme of the video.

The colouring of this advert appears very light and optimistic- autmnial colours suggest a peaceful and happy atmosphere can be found in the album being advertised.

The simple use of delicate fonts ensures no attention is taken from the central focal point (being
the image of Corinne) and expresses the theme of clarity which is also part of the simplistic branding to this artist, which will appeal to her audience that are familiar with her music.

There is a little but sufficient amount of text which allows the audience to pay attention to what is necessary, for example the release date of her album, her website, record label and where the audience can purchase this album.

Corinne is wearing a very simple dress and has very little make up proving the more 'natural' look; this again adds to the overall 'simplistic' theme which is what I aimed to acheive with my artist Melissa Hill.

Magazine Adverts...

Why advertise?
People use advertising services in order to create awareness, interest, desire and effectively encourage you to take action which in this case would be to buy the artisit's album.

The common conventions of a magazine spread advertising an artist's album are as follows...

• Brand name/artist name
• Focal point e.g a central picture of the artist- of which the audience may or may not recognise depending on the artists relevence to the public eye. ( May be first big break and therefore will be a 'fresh face' to the industry.)
• Possible reveiws of the album: 'Daily Mail - a chilled, sunday relaxing listen'
• May include a picture of the album itself so the audience know to recognise it in the shop/ online
• A small amount of text with futher information including record label, website, where to purchase the album, release dates, contact details etc.

Final Net....

I think it was highly appropriate to have two black and white images on the inside of the album as all the 'flashbacks' of the couple in the music video are too in black and white. The back cover picture is a classic still of the couple together, taken from the footage used in the music video. However, I wanted this shot to be in colour on the back cover to signify the happiness and content status of their relationship; the picture on the back is a true representation of the narrative within the music video.

Front Cover

I went through a couple of ideas for the front cover of the album both of which are close ups of the artists face..

A second idea which I decided was the strongest image for the cover is this one...

I think the colours work really well, they are not too bright but not too dull which is a perfect balance due to the video being in both black & white and colour. The use of clear, simple font is a convention used in order to not take any focus away from the artist's central image this also reflects the theme of rural simplicity which is further accentuated in the music video.